M Group Agency

Every brand has a North Star.

We'll help you find yours and follow it.

A NORTH STAR IS YOUR

GUIDE TO GREATNESS

North Star \nôrTH stär\
1. a brand's unique position and trajectory
2. an organization's ultimate definition of success
3. a guiding light

SUCCESSFUL BRANDS ARE CLEAR ABOUT WHO THEY ARE, HOW THEY’RE DIFFERENT AND WHY CUSTOMERS SHOULD CARE.

THEY HAVE DIRECTION. THAT’S THEIR NORTH STAR.

AND WITHOUT IT, BRANDS CAN FEEL LOST, NEVER TRULY STANDING OUT, NEVER FULLY REACHING THEIR POTENTIAL.

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Research is the foundation

Our people are the architects

OUR PROCESS FOR IDENTIFYING A BRAND’S NORTH STAR IS GROUNDED IN RESEARCH AND BUILT ON INSIGHTS.

ONCE DEVELOPED, OUR WORK ALWAYS STAYS TRUE TO IT.

AND OUR CLIENTS SUCCEED TIME AND AGAIN BECAUSE OF IT.


THE VALUE OF DATA SCIENCE IS INDISPUTABLE. BUT DATA SCIENCE ITSELF DOESN’T PRODUCE INSIGHTS OR STRATEGY. THAT TAKES A HUMAN TOUCH.

OUR PEOPLE ARE WELL-VERSED IN TRANSLATING DATA INTO A BRAND’S VALUE STORY. AND THEN BRINGING THAT STORY TO LIFE.

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Client Stories

 

American Joint Committee on Cancer
at the American College of Surgeons

North Star Insight:
Cancer staging is complicated, the AJCC simplifies it.
Value Story Tagline:
Validating Science. Improving Patient Care.
Impact:
The industry-leading cancer staging system and manual.
Brand Identity   Website

ST. EDWARD’S UNIVERSITY

North Star Insight:
A challenging academic environment, with a heart, that provokes students to realize their potential.
Value Story Tagline:
Take on Your World.
Impact:
US News & World Report Ranking of #13, up from #26.
Outdoor Board   Value Story Video   TV Spot

The Wesleyan

North Star Insight:
A trusted advisor in health and aging services with a passionate commitment for whom they serve, ensures that life is lived abundantly.
Value Story Tagline:
Your abundant life is our ministry.
Impact:
A new, bountiful experience of aging.
Brand Identity   Website

Exceptional Storytelling

Builds Exceptional Brands

Persuasive storytelling is both relevant and authentic. Our North Star Brand Management System ensures that organizations don’t get blindsided by changes in market perceptions or demand, while staying true who they are and what they uniquely bring to their customers.


NORTH STAR BRAND MANAGEMENT SYSTEM

Our Storytellers

 

Teams do more than work well together,
they have fun together
.

At M Group Agency, we build off of each other’s talents to discover North Stars, develop value stories, build brands and create insights that inspire action.

Our method comes from more than thirty years of expertise in launching new products, services and organizational change initiatives. We are executives in marketing, market research, sales, and brand management. We’ve built successful brands and launched countless products and services. We understand how clients can make their market and their mark.

Actionable insight. It’s what we do and who we are.
It’s our North Star.

Contact Us

info@mgroupagency.com